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But despite moving from London to Necker, his private island in the British Virgin Isles, not much has changed.‘I reached my 60s and thought that if I was going to be around for another 30 years, I needed to be in a place where I could play just as hard as I worked.It’s the start of an experiment and another opportunity to create a little bit of magic.’ At the age of 66 – he’s 67 this month – and despite being the only person in the world to build eight, billion-dollar companies in eight separate sectors, Richard still wants to make a difference.‘When I stop enjoying it, I’ll stop doing it,’ he says.The prospect of meeting Richard Branson leaves me with something of a conundrum, as it must anyone lucky enough to steal some of his time.Even though I have no unique business proposition to offer, I still feel compelled to pitch something to him, anything, rather than miss this once-in-a-lifetime opportunity.‘We were about to open our first Virgin Active health club in the north of England some years ago and on the day we were due to open, the whole place burned down.It was a huge setback, but the team managed to rebuild it.
Virgin prides itself on having people who like working there.
Richard has faced adversity and uphill struggles against huge corporations in his attempts to offer the public choice.
He says: ‘Perhaps my craziest idea was believing that by having one secondhand Boeing 747 I could take on British Airways with their 300 planes!
I can sleep well at night knowing the recent awful passenger incidents on other airlines would never, ever happen on a Virgin flight, because the team is imbued to genuinely care about other people.’ [In April, Kentucky doctor David Dao was forcibly dragged off a United Airlines flight after he refused to give up his seat to employees of a partner airline after United overbooked the flight.
That’s not to say it’s been plain sailing all the way.